By adapting Open Source concepts and principles to marketing, Age of Peers enables Open Source vendors to benefit from a more optimized marketing mix and shorter sales cycles.



Open Source brands grow and thrive around real value created by a community of engaged, informed participants. A healthy community adds tremendous value to almost any activity your company engages in.



At Age of Peers, we see media relations as one of the most powerful tools to build and strengthen your community: a community that includes prospects, customers, partners, users and developers.


portfolio of services

for small, medium and

large enterprises

What we do

  • Business Strategy
  • Branding and Messaging
  • Multichannel Marketing
  • Public Relations
  • Community Management
  • Market Research
  • Graphic Design
  • Collateral (Websites, brochures, …)
  • Event Management
  • Social Media Management
  • SEO / SEM & Analytics

Unrivaled Expertise

Through our practices, you have cost-effective access to the full range of marketing services combined with unrivaled Open Source expertise – an unbeatable combination.

Global Access

Test and develop new markets and communities without the need for upfront investment in regional staff, offices and infrastructure.


Choose to completely outsource all marketing, community and media relations work to us or make use of only specific services to enable a corporate marketing project.

Professional and Reliable

Benefit from the hands-on experience and deep knowledge of our unmatched worldwide team of Open Source experts.

Cost Efficient

For the cost of hiring one person with only specific expertise, profit from the broad expertise of Age of Peers for the same price.

Proactive and Sustainable

Benefit from proactive monitoring and expert advice that drives communications projects forward actively.

Serving some of the

leading names

in the software and

technology industry

Client experience

University of Vienna
OXID eSales

Age of Peers provided invaluable help planning the launch of our major GNOME 3.0 release.

Stormy Peters, Former Executive Director, GNOME Foundation

Age of Peers played a key role in helping us understand where we were, and how we could leverage elements of the marketing mix to help us realize our business vision.

André Mindermann, CEO, OTRS Group

For less than we had budgeted for the salary for a VP Marketing, we received an all-star Open Source Marketing department.

Boris Kraft, CTO and co-founder, Magnolia International Ltd.

Harnessing diverse

resources and skills

for the benefit of

customer projects

Who we are


Rory MacDonald

News Editor on Linux User & Developer magazine, Rory heads up brand communications and media relations practice.

Ben Van't Ende

Ben van ‘t Ende

Community strategist and former TYPO3 community manager. People skills and personal innovation expert.

Corinna Rogers

Corinna is a media relations expert, with a focus on open source and high tech PR in DACH and the US.

Martha de Monclin

Martha has more than 15 years of public relations experience in Europe and the United States. She has worked with many different open source and business technology companies to enable them to gain visibility in the French and UK markets.

Caroline Tarbett

Caroline has around 20 years’ experience working for technology brands such as Canonical (Ubuntu), Microsoft, Samsung and HTC. She is a corporate communications specialist; often working in-house in EMEA / global communications roles.

Italo Vignoli

Italo is a marketing and PR professional since 1981, has been advocating open
source software for the last 15 years, and in the meantime has also
launched the LibreOffice project

Daniel Hinderink

Daniel has a background in management consulting and has advised organizations in a variety of industries in matters of brand positioning, marketing strategy and general management.

Shelly Coen

Based in Germany, Shelly is part of the Community Strategy team with Age of Peers. As well as this, she also heads up Volunteer Coordination and Community Outreach with the Open Source Initiative

Nina Kim

Berlin-based community strategist for Age of Peers. Former Google Administrative Business Partner & Mindfulness Communities Coordinator. Reiki Master & 500-hr Certified Massage Therapist.

Richard Donovan

Richard Donovan is an experienced enterprise Technical Architect with a speciality in high performance open source integration.

Dmitri Popov

Dmitri is a tech writer who has been covering Linux and open source software for well over a decade.

Wes Rogers

Wes is a media relations expert with a background in Marketing and Communications and wide ranging experience from launching mobile startups in the US/EU to representing established IT vendors and global research/analyst firms.

Soraya Múñoz

Soraya is an experienced open source, technologies, data and tech journalist for over 13 years in Spain and founder of Gaceta Tecnológica magazine.

Michael Chipperfield

Mike is an experienced designer and creative director, building visual worlds for editorial and advertising clients for over 15 years.


Louis Suárez-Potts

I build communities that work, and have been doing that for nearly twenty years.

Recent blog entries



Neos CMS and APIs

Age of Peers organises two meetups in the InterFace series. On October 23 the meetup will take place in Amsterdam…read more →

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