By adapting Open Source concepts and principles to marketing, Age of Peers enables Open Source vendors to benefit from a more optimized marketing mix and shorter sales cycles.
Open Source brands grow and thrive around real value created by a community of engaged, informed participants. A healthy community adds tremendous value to almost any activity your company engages in.
At Age of Peers, we see media relations as one of the most powerful tools to build and strengthen your community: a community that includes prospects, customers, partners, users and developers.
portfolio of services
for small, medium and
What we do
- Business Strategy
- Branding and Messaging
- Multichannel Marketing
- Public Relations
- Community Management
- Market Research
- Graphic Design
- Collateral (Websites, brochures, …)
- Event Management
- Social Media Management
- SEO / SEM & Analytics
Through our practices, you have cost-effective access to the full range of marketing services combined with unrivaled Open Source expertise – an unbeatable combination.
Test and develop new markets and communities without the need for upfront investment in regional staff, offices and infrastructure.
Choose to completely outsource all marketing, community and media relations work to us or make use of only specific services to enable a corporate marketing project.
Benefit from the hands-on experience and deep knowledge of our unmatched worldwide team of Open Source experts.
For the cost of hiring one person with only specific expertise, profit from the broad expertise of Age of Peers for the same price.
Benefit from proactive monitoring and expert advice that drives communications projects forward actively.
Serving some of the
in the software and
Age of Peers provided invaluable help planning the launch of our major GNOME 3.0 release.
Age of Peers played a key role in helping us understand where we were, and how we could leverage elements of the marketing mix to help us realize our business vision.
For less than we had budgeted for the salary for a VP Marketing, we received an all-star Open Source Marketing department.
resources and skills
for the benefit of
Who we are
News Editor on Linux User & Developer magazine, Rory heads up brand communications and media relations practice.
Age of Peers co-founder Sandro Groganz is an expert in the field of open source marketing.
Event Management specialist, with national and global experience.
Soraya is an experienced open source, technologies, data and tech journalist for over 13 years in Spain and founder of Gaceta Tecnológica magazine.
María is a communication and marketing expert with a background in different open source companies and also an event management specialist.
I build communities that work, and have been doing that for nearly twenty years.