By adapting Open Source concepts and principles to marketing, Age of Peers enables Open Source vendors to benefit from a more optimized marketing mix and shorter sales cycles.



Open Source brands grow and thrive around real value created by a community of engaged, informed participants. A healthy community adds tremendous value to almost any activity your company engages in.



At Age of Peers, we see media relations as one of the most powerful tools to build and strengthen your community: a community that includes prospects, customers, partners, users and developers.


portfolio of services

for small, medium and

large enterprises

What we do

  • Business Strategy
  • Branding and Messaging
  • Multichannel Marketing
  • Public Relations
  • Community Management
  • Market Research
  • Graphic Design
  • Collateral (Websites, brochures, …)
  • Event Management
  • Social Media Management
  • SEO / SEM & Analytics

Unrivaled Expertise

Through our practices, you have cost-effective access to the full range of marketing services combined with unrivaled Open Source expertise – an unbeatable combination.

Global Access

Test and develop new markets and communities without the need for upfront investment in regional staff, offices and infrastructure.


Choose to completely outsource all marketing, community and media relations work to us or make use of only specific services to enable a corporate marketing project.

Professional and Reliable

Benefit from the hands-on experience and deep knowledge of our unmatched worldwide team of Open Source experts.

Cost Efficient

For the cost of hiring one person with only specific expertise, profit from the broad expertise of Age of Peers for the same price.

Proactive and Sustainable

Benefit from proactive monitoring and expert advice that drives communications projects forward actively.

Serving some of the

leading names

in the software and

technology industry

Client experience

Mozilla WebFWD
OXID eSales
Interactive Knowledge Stack (IKS)
GNOME Foundation
Drupal Association
Day Software
Age of Peers provided invaluable help planning the launch of our major GNOME 3.0 release.
Stormy Peters, Former Executive Director, GNOME Foundation

Age of Peers played a key role in helping us understand where we were, and how we could leverage elements of the marketing mix to help us realize our business vision.
André Mindermann, CEO, OTRS Group

For less than we had budgeted for the salary for a VP Marketing, we received an all-star Open Source Marketing department.
Boris Kraft, CTO and co-founder, Magnolia International Ltd.

Harnessing diverse

resources and skills

for the benefit of

customer projects

Who we are


Rory MacDonald

News Editor on Linux User & Developer magazine, Rory heads up brand communications and media relations practice.


Sandro Groganz

Age of Peers co-founder Sandro Groganz is an expert in the field of open source marketing.


Louis Suárez-Potts

I build communities that work, and have been doing that for nearly twenty years.


Marc Vloemans

Marc is an experienced strategist and hands-on business developer in the area of open technologies, source, standards, data.


Shezmeen Prasad

Event Management specialist, with national and global experience.

Corinna Rogers

Corinna Rogers

Corinna is a media relations expert, with a focus on open source and high tech PR in DACH and the US.

Wes Rogers

Wes Rogers

Wes is a media relations expert with a background in Marketing and Communications and wide ranging experience from launching mobile startups in the US/EU to representing established IT vendors and global research/analyst firms.

Dmitri Popov

Dmitri Popov

Dmitri is a tech writer who has been covering Linux and open source software for well over a decade.


Michael Chipperfield

Mike is an experienced designer and creative director, building visual worlds for editorial and advertising clients for over 15 years.


Soraya Múñoz

Soraya is an experienced open source, technologies, data and tech journalist for over 13 years in Spain and founder of Gaceta Tecnológica magazine.

María Sánchez

María is a communication and marketing expert with a background in different open source companies and also an event management specialist.

Richard Donovan

Richard Donovan is an experienced enterprise Technical Architect with a speciality in high performance open source integration.

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