Deliverables
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The Marketing Strategy Document defines the global target audience and will define the core objectives of any marketing, communications, community and media campaign.
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The Communication Strategy and Media Handbook defines the target audience and core objectives of any communications and media campaign.
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The Community Strategy Handbook provides strategic input and an overview of actions recommended for the development of a vibrant Open Source community.
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Technical articles and tutorials cover programming/software development topics related to your Open Source software. They are specifically designed to attract new developers to your community.
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Documentation is a necessity for any commercial Open Source product, and offering high-quality documentation highlights the vendor's professionalism and leads to a reduction in support costs.
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By-lined articles are an important way to raise visibility as part of a thought leadership campaign.
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Case studies are a good way to showcase products or services "in the wild", while providing potential users and customers with examples of the types of results they can expect.
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Our features programmes focus on building up trust and rapport with a group of core media outlets, using flexible tactics to exploit whatever coverage opportunities and resources are available.
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