White papers illustrate specific technical aspects of the product and are intended to demonstrate how the product successfully meets the needs of real-world businesses.
End-user education is critical to ensuring successful lead conversion, and white papers are a powerful tool to educate users, partners and potential customers. They are typically targeted at specific user groups such as executives and provide a detailed, in-depth description of product features and business benefits that are specifically relevant for the selected user group.
Age of Peers' copy writers are able to communicate the business benefits of a technology clearly to a diverse range of audiences. They are experienced in analyzing the needs of specific user segments and in identifying product attributes that are of specific business value to each user segment. The end results are engaging and persuasive white papers that clearly reflect how the product is able to satisfy the needs of different user groups.