We deliver media and analyst programmes that are fully integrated with your open source community and marketing strategy. Our services are planned and implemented by practitioners who understand open source business.
However, the days where ‘being open source’ was news in itself are long gone. We use our understanding, to help translate the real strengths of your business model into news, thought leadership and, ultimately, media coverage.
Simply trying to shout the loudest wastes PR budgets and insults the intelligence of your audience. First, we prefer to research and understand the headline issues of your target media and analysts. Only then, do we look to develop a strong, informed message in response. Finally we deliver your message set in the language of your target audience and framed in the context of their concerns.
This approach ensures that pitching for coverage and interview opportunities is pertinent and achieves results. It also turns our clients into recognised and respected voices in the industry.