Resources
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Oliver Nachtrab is former Product Manager at SUSE and Open-Xchange. In this interview he talks about mastering product management and how SUSE's marketing changed when it was acquired by Novell. |
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Florian Effenberger is the OpenOffice.org marketing project co-lead. In this interview, he provides first-hand information about marketing the OpenOffice.org project. |
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Bruce Perens discusses why and how Open Source companies should market themselves, what he thinks about the Long Tail concept, and which license to choose as a business tool. |
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Boris Kraft, CTO of Magnolia, talks about the difference in marketing an Open Source product in Europe and USA, corporate blogging and Magnolia's marketing budget. |
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Stormy Peters is Executive Director, GNOME Foundation, since July 2008. In this interview she talks about reaching consensus on marketing-related decisions within a community-driven project and more. |
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Andrew Rodaway is Director of Marketing, Canonical. In this interview he talks about what changed for him when switching from a proprietary to an Open Source company. |
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Terrence Barr describes how to successfully build a community, how to monitor success and how a community contributes to a company's revenue. |
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Bryan Kirschner is Director of Open Source Strategy at Microsoft. He describes in this interview how Microsoft and Open Source go together. |
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Bruce Perens and Shane Coughlin interview each other on what the Open Source and the Free Software movements have in common as well as the challenges ahead of them. |
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Matthew Aslett is a senior analyst with The 451 Group. In this interview he discusses whether Open Source vendors should tell the truth and how to avoid mistakes in Analyst Relations (AR). |
