Sandro Groganz

Services

Corporate Design, Community Management, Communication Strategy, more...

Roles

Community Strategy Executive , Social Media Manager, Website Programmer and Administrator, more...

Sandro started Initmarketing, the Open Source Marketing Agency, which subsequently merged into Age of Peers. He served as Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish. Sandro also has a solid background as a PHP developer, consultant, and author, and he has contributed to a number of books on LAMP programming.

Weblog

Branding and the Open Source Marketplace

I’m quite busy with transitioning from my life as a consultant to working for Magnolia. Hence, I was not yet able to let you know that opensource.com published yet another article from yours truly.
In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand’s visibility. With so many brands jostling for attention, the low signal-to-noise ratio might tempt marketers into adopting an “everything but the kitchen sink” approach, attempting every idea from the marketing playbook in the...

Joining Magnolia as Head of Marketing

I will join Magnolia International Ltd., the company offering the Java-based open-source Content Management System Magnolia CMS, starting January 1, 2013. As a partner and Head of Marketing, my responsibility will be to manage the company’s marketing and community development efforts. Being a co-founder of the open-source communications agency Age of Peers, I will stay on board as an advisor. My existing clients will continue to be served by the Age...

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